Maxxis Unveils Revolutionary Victra Sport EV Tire

Golden A' Design Award Winner Elevates EV Driving Experience

In a bold move to enhance electric vehicle (EV) performance, Cheng Shin Rubber Ind. Co., Ltd. introduces the award-winning Victra Sport EV tire, a game-changer in energy efficiency, noise reduction, and tread life.

As the EV market expands, drivers increasingly seek solutions to extend range, diminish tire noise, and reduce the frequency of tire replacements. The Victra Sport EV tire, designed by Cheng Shin Rubber Ind. Co., Ltd., emerges as a beacon of innovation, directly addressing these concerns. Its unique properties, such as the integration of a new-generation rubber compound and Maxxis sound-absorbing foam technology, set it apart from conventional tires and offer a superior driving experience tailored for electric vehicles.

The design of Victra Sport EV is a testament to the meticulous research and development efforts by the Maxxis design team, including Ping-hao Chen, Chi-cheng Yeh, Yu-chun Nien, Liang-kuei Wang, Kang-hao Huang, and Hsin-ping Tsao. Their collective expertise has resulted in a tire that not only meets but exceeds the performance demands of EVs. The tire's innovative features, such as high-dispersion nanotechnology and a high-strength pattern design, significantly reduce rolling resistance, thereby improving energy efficiency and extending driving range.

Comfort is not sacrificed for performance with the Victra Sport EV. The tire's optimized pitch arrangement and closed shoulder design work in unison to minimize pattern noise, while the sound-absorbing foam technology ensures a tranquil cabin environment. This attention to detail underscores the brand's commitment to delivering a serene and enjoyable driving experience.

Longevity is another cornerstone of the Victra Sport EV's design. The Contact Shape Tech and a New EV Compound are engineered to maximize tread mileage, offering drivers peace of mind with a longer-lasting tire. These technical advancements have not gone unnoticed, as the tire has garnered significant interest at trade shows and within the automotive aftermarket industry, signaling a shift towards more sustainable and efficient mobility solutions.

The Victra Sport EV's prowess is not just theoretical; it has been proven in the field. Launched in Taiwan in May 2022, the tire has undergone rigorous testing, achieving outstanding results in EU regulatory certification testing. Its performance has earned it the prestigious Golden A' Design Award in the Vehicle Parts, Auto Accessories, and Care Products Design Award category for 2024, a testament to its remarkable design and positive impact on the world of electric mobility.

In conclusion, the Victra Sport EV by Cheng Shin Rubber Ind. Co., Ltd. is a groundbreaking tire that promises to revolutionize the electric vehicle industry. With its focus on energy efficiency, noise reduction, and durability, it stands as a shining example of how innovation can lead to a more sustainable and enjoyable future for drivers around the globe.


Project Details and Credits

Project Designers: Maxxis International and Cheng Shin Rubber Ind
Image Credits: Maxxis International and Cheng Shin Rubber Ind
Project Team Members: Ping-hao Chen, Chi-cheng Yeh, Yu-chun Nien, Liang-kuei Wang, Kang-hao Huang and Hsin-ping Tsao
Project Name: Victra Sport EV
Project Client: Maxxis



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